Jamie R. Van Doren
For years, supplier diversity efforts across the country have worked to increase access and representation in corporate supply chains. That work has created opportunity and helped businesses grow. But the broader results have remained stubbornly limited. Minority supplier spend still hovers around 2 percent, even as minority populations represent some of the fastest-growing segments of consumers, entrepreneurs, workers, and communities across North America.
We’ve come to see that 2 percent differently. It isn’t a ceiling we keep failing to break. It’s a floor we haven’t built on yet. Our work has often been treated as a compliance activity when, in reality, it’s an opportunity for market growth.
We believe that gap is the space for an important question:
What if supplier diversity has been positioned too narrowly?
We believe it has. The case for supplier diversity has long rested on a single idea: access. Who earns a place in the supply chain? Who wins a share of corporate spend? That idea is right, but we’d argue it’s narrow. Access is where the opportunity starts, not where it ends.
When more businesses are positioned to grow, they do more than serve existing markets. They help expand them. That’s the case OMSDC intends to make.
“We grow businesses to grow markets.”
This idea will guide the next chapter of OMSDC and the rollout of our new market-facing identity, OhioBGA, the Ohio Business Growth Alliance. It’s the region’s engine for business growth and economic opportunity.
A New Business Case for a Changed Environment
Supplier diversity has traditionally been discussed through the language of access, inclusion, representation, and corporate responsibility. Those ideas remain important. But by themselves, they haven’t produced the scale of change the market requires.
At the same time, the political, regulatory, and economic environment surrounding this work has shifted. Terminology is being reconsidered. Budgets face greater scrutiny. Corporate programs are being asked to demonstrate clearer business value. And the people making final investment decisions increasingly want to understand how an initiative contributes to the performance of the company.
That means the conversation has to reach beyond compliance.
The people responsible for revenue, profitability, market growth, and business-unit performance can play a vital role in championing this business case.
A growing supplier isn’t valuable simply because of who owns it. A growing supplier creates capacity, introduces competition, reduces concentration risk, brings new ideas into a supply chain, creates jobs, and expands economic activity.
The effect doesn’t stop at procurement.
Business growth creates employment. Employment creates income and wealth. Income creates purchasing power. Purchasing power creates demand. Growing demand creates larger markets for businesses to serve.
That’s the economic logic behind how we think about our value. Supplier diversity isn’t compliance for its own sake. Our work is a critical part of the demand-creation cycle.
This is why our work needs to be understood not as a compliance strategy, but as part of a growth strategy.

Aligning OMSDC Around Measurable Value
If that’s the opportunity, OMSDC also has to change how we organize and deliver our work.
Our value extends beyond the number of certifications we issue, events we hold, or introductions we make. Those activities matter because of what they help create: stronger businesses, better-prepared suppliers, new sourcing options, deeper relationships, contracts, jobs, and growth.
As we move into this next phase, OMSDC is aligning its structure, resources, and priorities around a more focused question:
Which activities, products, and programs can create the most meaningful and measurable value for the businesses and partners we serve?
That means being more deliberate about what we build, what we continue, and how we measure success.
Certification remains important. Events remain important. Relationships remain important. But none of them are an end by themselves. What’s important is what they make possible.
OhioBGA is the framework for putting that idea into practice.
The Ohio Business Growth Alliance (OhioBGA) doesn’t replace OMSDC’s mission. It gives us a broader, market-facing way to express and deliver that mission in a business environment where growth, resilience, revenue, and measurable outcomes increasingly determine where organizations invest.
And the most important test of that strategy is whether we can turn it into something tangible.
From Strategy to Solutions
Some of that work is already underway.
MatchDesk, developed by OMSDC, is helping us move beyond broad networking toward more intentional connections between buyer needs and supplier capabilities. The goal is simple: make it easier for the right businesses and the right buyers to find one another, then create a better path toward meaningful conversation.
Our strategic partnership with ProcuraFind adds another important piece. Through the Corporate Contract Ready (CCR) credential, businesses can better understand whether they are prepared to sell to larger organizations, identify gaps that may keep them from competing effectively, and take concrete steps to close those gaps, so they’re contract ready. ProcuraFind reports that businesses that obtain the CCR are 77% more likely to get a buyer meeting and be considered for a contract.
We are also preparing to introduce a new Small Business Enterprise certification, creating another pathway for businesses while expanding our ability to work with corporate and organizational partners whose sourcing strategies are shifting beyond the traditional MBE framework.
And we are developing new programming around the same principle.
That includes practical business-growth and supplier-readiness education, AI workshops focused on real business applications, and new corporate-facing solutions designed around actual sourcing needs rather than generalized programming.
One example under development is the Supplier Bench Accelerator, the first product we are exploring under OhioBGA. Its premise is straightforward: begin by asking corporations where their supplier bench is weakest, most urgent, or most vulnerable to disruption. Then identify businesses with relevant capabilities, assess their readiness, help strengthen critical gaps, and facilitate structured engagement with buyers.
The products may differ, but our logic is consistent:
Identify a real business need. Build something that addresses it. Measure whether it created value.
That is the standard OhioBGA represents.

What Comes Next
The environment around supplier diversity will continue to change. The terminology will evolve. Political priorities will shift. Corporate strategies will be reconsidered.
Our mission won’t change with every political cycle. But the way we make the case for that mission, and the way we deliver against it, must continue to evolve.
OMSDC’s next chapter will be defined less by how much activity we generate and more by what that activity produces: stronger businesses, stronger supplier pipelines, more meaningful relationships, new opportunities, and measurable business growth.
That is what “We Grow Businesses to Grow Markets” means to us.
It is not just a tagline. It’s becoming a filter for how we think about our work.
Does this help a business become stronger?
Does it solve a meaningful problem for one of our corporate partners?
Can we demonstrate the value created?
And is this where OMSDC should be investing its resources?
We are asking our partners, businesses, and supporters to invest alongside us as we build this next chapter.
If your business is preparing to compete for larger corporate opportunities, learn more about Corporate Contract Ready through ProcuraFind at:
Join us at the 2026 OMSDC Annual Awards Gala on November 20, our premier fundraising and renewal celebration, by purchasing tickets or becoming a sponsor at OMSDCevents.com. And if you believe in the work itself, you can make a tax-deductible charitable contribution to support OMSDC’s mission at:
The work ahead of us is ambitious. Sustaining it will require investment from the businesses, corporations, partners, and communities that believe in what stronger minority businesses can make possible.
Two percent is where we are today. It doesn’t have to be where we stay.
If we focus on building stronger businesses, solving real market needs, and measuring what our work actually produces, we can turn that 2 percent from a stubborn limit into a starting point for meaningful, measurable growth.
It’s important that our doors remain open, so we can continue opening doors for you.


